Sunday, April 26, 2015

Social Franchise Lab (Part 1)

by Elmer S Soriano



Scaling up good practices or programs has been a challenge in the development sector. Here's a good article from the Harvard Business Review entitled How to Take a Social Venture to Scale. 

For a social entrepreneur with an innovative solution, the holy grail is scaling it—that is, taking it to a level where the new approach operates efficiently and effectively to achieve significant mitigation of a social problem. Indeed, many are under real pressure to scale as their supporters, not unlike investors in commercial ventures, clamor for higher social returns on their investments. But for every Habitat for Humanity, Mothers Against Drunk Driving, and Teach for America that has managed to scale, there are thousands that have stagnated or failed. read more...
 Social Franchising provides an even more concrete approach to scaling up. 
Although social franchising is like commercial franchising, it is significantly different. The social franchise is normally set up not to maximise profits, but to enable people to work together and share ideas. The founder is driven by a social goal, such as the employment of disabled people, the democratisation of the economy or tackling climate change. As such the social franchise has a social purpose and is often owned by its social franchise members but it is also a business that makes profits. Without these profits, it could not survive and grow and meet its social aims. 



Sources:
https://hbr.org/2012/06/how-to-take-a-social-venture-t
http://www.socialfranchising.coop/what-is-social-franchising
http://www.sf4health.org/

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